Fashion Week events owned by designers or fashion houses to display their latest designs and creations to the world of media and fashion buyers. Catwalk shows are the pillars of these weeks which are held around the world and which attract mass attention globally razini.Primarni fashion weeks held in the style capitals, London, Milan, Paris and New York, but there are many others that take place in lesser known areas of fashion world, and are designed to attract people's attention to less prominent designers. These include Australian Fashion Week, Japan Fashion Week, South Africa Fashion Week, and Los Angeles. In the main fashion cities, fashion weeks are held twice a year, showing 'the fall's trends and their' Spring 'collection. It is maintained for a long time before the actual season to allow adequate coverage and reviews of designs before the actual season. This is also done to help customers buy Chace designers' creations, so stores can use elements of design styles in the mass production of clothes for High Street market.
Fashion weeks are attended by buyers for major stores, media, celebrities, and members of the entertainment industry. In the past, fashion weeks are mainly used as commercial events, and the only people in the industry attended them. Today, however, they are rich, exclusive events, attended by many celebrities and cause anger medijski.Tjedan the 7-day extravaganza which often includes live music, lavish gala and charity events. Some shows are also open to selected members of the public, as well as some of the events that display the latest designer handbags, jewelry, shoes, hats and cosmetics. Many important fashion design schools now have in a contemporary fashion weeks as well.
Fashion weeks around 1943, when it was first held in New York in order to divert attention away from French fashion during the Second Worl War, when the fashion industry from the inside could not travel to Paris to see French fashion shows. Fashion publicist Eleanor Lamber organized "Press Week" for fashion journalists to present creations of American designers, who were mostly paid attention to fashion medija.Kupci were not invited to these shows, but instead had to visit designer showrooms. Press Week was an unprecedented success, and fashion magazines like Vogue, which usually were filled with French designs, beagn all to focus on the American way.
Some beauty products sponsor fashion weeks, such as L'Oreal Melbourne Fashion Festival and L'Oreal Fashion Week held in Toronto, due to the inherent relationship between fashion and beauty. Other fashion weeks are held for one precise type, such as swimwear, lingerie, or bridal couture. Fashion weeks are seen as a way of making their designer collections visible and broadcast throughout the world in a very short time. This shortens the time in which they will be for people to start recognizing and following the purchase of designer trends, which in the end, the designer is the ultimate goal.