Denims, derived from De-Nimes in France, are something which has been associated with the men’s attire since long. They are the most versatile and bearing materials in the fashion industry. They have been successfully propagated and advertised by the Hollywood stalwarts. The denims were styled into bell-bottomed trousers and were used by the Italian sailors from Genoa. That was how “geans” (jeans) came into existence. When we are talking of jeans then how can we forget he leading brands of jean pants in the fashion industry- GAS, Diesel and Levi Strauss.
GAS denims are manufactured at a company owned by an Italian family. It was established in 1970 by Mr. Claudio Grotto. The Italian jeans manufacturer has a reputation of producing finest quality of jeans at low prices. The company is known for its simple yet stylish designs. The advertising motto of the company, which is “keep it simple”, says all about the ethics of the products manufactured. Initially this italian denim jeans company not only sold its own products but also the products of other established brands. But the denims manufactured by the company became such a hit that it later gave up selling other brands’ products and focussed on expanding its own business in other European countries. With globalisation fuelling the demand world-wide the italian denim brandscompany now has outlets at fifty six different countries including Japan, India, Great Britain, Russia etc. GAS manufactures its products in four different lines- casual lines for men and women, junior line for little children, GAS denim line for special customized jeans, GAS Honda line for manufacturing the Moto-outfits.
Diesel jeans are another brand which has a wide customer base spread all over the world. Diesel too is an Italian jeans company and it was started in 1955. Diesel jeans are only manufactured in Italy though they are exported to many countries. They are designed with top quality fabric and with genuine style. As far as price is concerned this Italian jeans brand is on the costly side. But if you want yourself to have the best of the best in terms of quality then Diesel is certainly your kind of brand. The italian designer pants company has its lines segregated into- Diesel denim, Diesel male, Diesel for females, Diesel kids and Diesel leather. In addition to manufacturing the apparels, the company has also invested in the men’s shades sunglasses, perfumes and footwear.
The Italian jeans brand Levi Strauss was born when a tailor from Italy started putting copper rivets in the denims to prevent them from tearing down. The tailor faced financial problems in patenting it and thus he approached to a clothing distributor Mr. Levi Strauss for help. Adding his zing to the already created style he created the Levi-Strauss brand. He put the garment label outside instead of inside creating a new trend.
So if you want to buy yourself a nice pair of perfectly fitting jeans which can be worn in most of the occasions you now know where to look!!!